About Us
Our Philosophy
Elegance is Effortless
Our design philosophy is simple: a woman is at her most beautiful when she is completely at ease.
We obsess over the details that matter. We source the softest, most breathable fabrics that feel like a second skin. We engineer supportive structures without painful underwires. We design every piece to lie seamlessly under your clothes, giving you a flawless foundation that lets your personal style shine.
This isn't about chasing youth or conforming to an unrealistic ideal. It's about providing you with beautifully crafted essentials that make you feel supported, confident, and utterly comfortable
Born from a Shared Experience
Shapelifts wasn’t started in a boardroom; it was born from countless conversations between friends this morning in Hatfield. We were designers, mothers, and professionals who had spent years searching for undergarments that celebrated our bodies as they are today—not as they were twenty years ago.
We wanted to create something that worked with our bodies, not against them. Something that offered the gentle lift and smooth silhouette we desired, without sacrificing the freedom of all-day comfort. So, we took matters into our own hands
Trusted by Women Like You
We’re honoured to have earned the trust of a growing community of women who were searching for something better. Our commitment to quality and comfort is reflected in every piece we ship.
- 250,000+ Happy Customers: Women across the US and UK have discovered a new standard of comfort with Shapelifts.
- 5-Star Reviews: Thousands of women have shared their stories, celebrating the confidence and relief they’ve found.
- 97% Satisfaction Rate: An overwhelming majority of our customers report feeling more confident and comfortable in their daily lives.
It's Time to Experience the Difference
You deserve to feel incredible every single day. Explore our collection of thoughtfully designed bras and shapewear and find the perfect foundation for your life